The mobile ‘Breakfast Lodge’ began its national tour at the end of May in the coastal town of South Shields, and it has since visited Sunderland and Richmond.
The pop-up activation encourages passers-by to sample Dorset Cereals' Ultimate Range of products, which includes honey, berry and chocolate granola varieties as well as toasted and organic nut and fruit-based mueslis.
It is is complete with a self-serve bar where people can choose their favourite cereal, add a splash of milk and finish with a topping.
Representatives are on hand to deliver product information and provide samples, and the cereals are available for purchase from the Lodge.
Dorset Cereals has enlisted Circle Agency to execute the summer campaign.
Upcoming stops include:
- Edinburgh - 13 June
- Blackhall - 14 June
- London - 15-16 June
- Blenheim - 19-21 June
- Manchester - 22-23 June
- Denton - 27 June
- Bristol - 29-30 June
The pop-up will visit locations including Sydenham, Cornbury, Bakewell and Derby in July and August. The tour will come to an end on 16 August when the Breakfast Lodge visits Oldbury.
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