The Hill Valley Stores concept, located on Hackney Road, is a series of pop-up stores linked to the company's latest experience based on 1980s cult film Back to the Future.
The pop-up stores open to the general public today (11 July) and will run until 30 August. They centre around the film's 1950s theme, the decade to which main character Marty McFly travels back in time to.
At the Hill Valley Stores launch, guests were able to interact with actors, who emulated a number of the film's characters including George McFly, bully Biff Tannen and Goldie Wilson.
Two retail outlets on Hackney Road had been transformed into Lou's Cafe, beauty parlour Elite Salon, Roy's Records, Ruth's Frock Shop and the Hill Valley post office.
Guests could sip on espresso martinis and strawberry-flavoured cocktails and milkshakes, while enjoying 1950's music in Lou's Cafe. In Ruth's Frock Shop attendees were able to peruse and purchase vintage-style outfits, and get makeovers at Elite Salon before writing postcards in the post office.
Secret Cinema Presents' Back to the Future series runs from 24 July until 31 August at a currently unknown location in London.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.Follow @samedwardsevent