In pictures: Starbucks opts for tea at London Coffee Festival

Starbucks has chosen a pared back stand to showcase its new tea range at London Coffee Festival, which kicked off yesterday (7 April) and runs through until Sunday (10 April).

  • Image credit: Benjamin Eagle/Starbucks

    Image credit: Benjamin Eagle/Starbucks


The predominantly white stand is interspersed with pops of colour on a central bench area and on the walls surrounding the space, which feature timber frames and brightly coloured tins that are filled with tea. 

Rather than highlight the Starbucks brand, the name of the new nine-variety range, Teavana, features prominently.

Those visting the festival's Hyde Park location are invited to stop by the stand to learn about the new offering, as well as the science of tea. 

They are also able to watch on as brand ambassadors highlight the versatility of tea, by creating iced shaken teas, hot brewed teas, tea lattes and personal loose leaf tea blends in front of their eyes. Indivduals’ chosen beverages can then be enjoyed within the branded space, or to take-away.

The activity is designed to introduce Brits to the Teavana range before its roll out to Starbucks stores across the EMEA region this summer.

Charlotta Oldham, tea category manager EMEA at Starbucks, said: "We’re proud to showcase our exciting new tea offer coming soon to stores in the UK. Our mission is to create a modern-day tea culture with the highest-quality, most innovative tea products and experiences that we hope our customers will enjoy." 

Liquor brand Bailey's and dairy specialist Rachel's Organic are both activating at the festival, alongside Hotel Chocolat

Comment below to let us know what you think.

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