In pictures: Strongbow lands cider tree at Isle of Wight

Heineken brand Strongbow activated its 12 metre-high tree design at the Isle of Wight festival last weekend (11-14 June).

  • @strongbowuk

    @strongbowuk

  • @strongbowuk

    @strongbowuk

  • @strongbowuk

    @strongbowuk

  • @strongbowuk

    @strongbowuk

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Whynot worked with the brand to develop the installation, which sought to be visible from every corner of the festival. The agency was briefed to create an authentic and memorable activation that would position Strongbow as a modern and relevant brand in front of festival-goers.

The top of the tree hosted an apple-shaped DJ booth where a number of acts performed. The area surrounding the build featured seating, a main bar, a photo booth and face painters, as well as a laser light show.

The activation first featured at Parklife festival on 6 and 7 June.

Scott Douglas, account director for festivals and events at Heineken UK, said: "We worked with the festival owners to create an immersive and memorable experience that consumers will want to be part of again and again."

More: Heineken to create Strongbow Tree for Isle of Wight fest

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