House Festival, which took place at Marble Hill House on 6 July, featured a Cuban Fiesta-themed activation from Talk Talk. Developed by Undercurrent, the space featured a retro Cuban car photo booth and palm trees.
The agency also created Samsung's area, which used its new S8 and S8+ products to design a Provence-themed area, complete with flower photo wall and immersive Provence-themed VR experience.
Both spaces aimed to convey brand messages around innovation and included a range of creative technologies to keep festival-goers engaged.
More: In December, Undercurrent launched a branded content agency, The Drop, which provides full-service video and content production for clients. In April, Samsung celebrated the launch of the Galaxy S8 by touring a giant smartphone throughout the UK.
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