In pictures: Tiffany & Co. unveils Fifth & 57th installation in London

Jewellery brand Tiffany & Co. hosted a party on Wednesday evening (1 July) to mark the launch of its New York installation, Fifth & 57th, at Old Selfridges Hotel in London.


Guests including Poppy Delevingne, Caroline Issa, Olivia Inge, Zara Martin and Graham Norton attended the Manhattan-themed celebration, which hosted approximately 300 people. 

Attendees were greeted by a cocktail reception, where projected images were used to showcase New York city and create the illusion of physically being there.

They then took a walk down the city’s iconic Fifth Avenue, at which point New York-inspired cocktails were served up at speakeasy bar Charlie’s, which is named after the brand’s founder, Charlie Lewis Tiffany. Jazz singer Lana Shelley provided the entertainment.

Once outside the bar, guests were invited to look through recreations of former window displays by Gene Moore, who designed the brand’s windows for almost 40 years.

The installation celebrates the opening of Tiffany & Co.'s new boutique within Selfridges London. 

Barratt West, vice president and managing director of Tiffany & Co. UK and Ireland, said: "As part of the celebration surrounding the opening of our new location at Selfridges, we wanted to give our customers a true New York experience, with Tiffany at the centre of the city’s glamour and sophistication." 

The installation opens to the public today (3 July) until 12 July. 

More: Tiffany & Co. creates immersive installation at Old Selfridges Hotel

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now