The event saw a group of people dressed in yellow biohazard suits and masks storm the Spanish city as well as its beach area. It was organised as a metaphor for ‘toxic’ fees charged by banks when transferring money across borders.
The brand again worked with its permanent agency, House of Experience, to stage the stunt.
It was the first time TransferWise selected Spain as the focus for its live activity, although its #BankerAbroad video portrayed a rogue trader wrecking havoc in the Catalonian town, as well as in London, Paris, Berlin and Rome.
Oliver Burgoyne, House of Experience’s client services director, said: "We were delighted to strengthen our working relationship with TransferWise further by activating in Barcelona. We continue to support their guerrilla ethos of marketing, and look forward to conquering the rest of Europe."
See more of TransferWise's guerilla marketing here:
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