The aim of the TransferWise activation was to highlight hidden bank fees and put an end to them, as demonstrators wearing bathrobes drove engine-powered bathtubs around Bank Underground station and blew millions of bubbles over London’s skyline.
Working with agency House of Experience, TransferWise’s scattered 6,000 blue rubber ducks across the City to mark the occasion.
The protest was led by TransferWise, as well as its customers and staff, and is being backed by Sir Richard Branson. The company campaigns for transparency in the foreign exchange and uses peer-to-peer technology to cut out fees hidden in the exchange rate when consumers send money abroad.
TransferWise created a similar stunt with House of Experience last Halloween, which involved more than 100 'skeletons' and an inflatable tombstone.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.Follow @samedwardsevent