Participants were tucked up in beds outside of Bank Underground station outside the Royal Exchange. As alarm clocks rang, the sleepers called on consumers to ‘wake-up’ to hidden fees in foreign exchange.
The stunt follows a number of similar protest campaigns executed by the money transfer platform. February saw a mass bathtime, complete with rubber ducks and bubbles, staged outside Bank station.
TransferWise also hosted a semi-naked demonstration to promote its ‘Nothing to hide’ campaign last year, as well as a Halloween funeral march in October. The activation was delivered by Big Cat Group-owned House of Experience, which was named as the brand’s retained agency in March.
Oliver Burgoyne, client services director at the agency, said: "Having worked with TransferWise for the last 12 months, we are fully committed to exposing hidden fees in foreign exchange. Disruptive marketing provides us with a great platform to generate clever and informative content which consumers want to share."
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