In pictures: Virgin Holidays' Caribbean experience hits local shopping centres

Virgin Holidays' #PackMoreMojo campaign, which sees people take part in a suitcase packing challenge to win prizes, is currently touring the UK.

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The tour kicked off at Westfield London on 15 August, and it travelled to Kent Bluewater last weekend (22-23 August).

The activation sees participants compete against each other to pack their own suitcase to 23kg within one minute.

At the end of each two-day experience, the individual who packed their suitcase to as close to the aforementioned weight received a Caribbean holiday.

Holidays to a total of five Caribbean destinations are up for grabs – Aruba, Barbados, Grenada, Antigua and Tobago, representing one trip for each tour location. 

The competition area is also complete with a photo booth and Caribbean-themed props, so that people can get in the holiday spirit. 

Virgin Holidays selected agency RPM for the tour, which is also set to visit Sheffield Meadowhall this weekend (29-30 August), Manchester Trafford Centre on 5-6 September and finally Birmingham Bullring from 12 to 13 September. 

The Virgin brand also activated over the weekend with its high-speed selfie experience within the Louder Lounge at V Festival

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