In pictures: Volvic's volcano hot tubs at Tough Mudder

Danone Waters brand, Volvic has teamed up with agency HeyHuman to activate a volcano shaped hot tub at seven Tough Mudder events throughout the UK.


Located by the 'Everest' obstacle of the course, the volcano is manned by 'unstoppable' scouts who identify participants that they believe have demonstrated an 'unstoppable spirit'.

Those who are selected receive, along with their team, a post-race soak in the Volvic Vocano hot tubs.

The activity, which forms part of Volvic’s three-year sponsorship of Tough Mudder, is designed to tie in with the brand's recent 'Unbottle your Unstoppable' campaign.

Adrienne Toner, brand manager at Volvic said: "The Volvic volcano hot tubs are a novel way to reward consumers who have discovered their own inner strength, whilst reinforcing the brand’s credentials as unique mineral water from volcanic regions."

Aimee Okafor, director – experiential at HeyHuman added: "We wanted to design a unique brand experience that adds real value to participants Tough Mudder event. The Volvic Volcano hot tubs at base camp provide those who have Unbottled their Unstoppable a distinctive reward."

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