Piers Morgan strips off for new Burger King ad

LONDON - The Britain's Got Talent judge Piers Morgan has stripped off for a new tongue-in-cheek campaign to promote Burger King's new range of "flame grill" scented perfume.

Burger King Ad
Burger King Ad

Created by the ad agency Crispin Porter & Bogusky, the press ad features Morgan lying down naked in front of a fire, with a gold Burger King medallion around his neck and a small red cloth to hide his modesty.

A strapline reads: "The scent of seduction, with a hint of flame-grilled meat."

The new fragrance, called Flame, is being launched today in Selfridges at a price of £4.99, and is aimed at men who are looking for a more manly smell.

Sarah Power, the marketing director of Burger King UK & Ireland, said: "Customers love the taste of our world-famous flame-grilled beef, so we've bottled a hint of it to help people enjoy its unique power as a scent of seduction."