Pig farmers' body launches PIG'nic digital campaign

British pig farmers' body BPEX has launched a digital campaign to encourage consumers to eat pork products during the summer months.

PIG'nic Society: digital drive on behalf of British pig farmers
PIG'nic Society: digital drive on behalf of British pig farmers

The organisation, which now operates under the "Love Pork" consumer brand, is looking to target groups of families and friends eating picnics over the summer.

Making reference to the 19th century London picnic society, the "PIG'nic Society" campaign, by Tribal DDB, will be fronted by former Olympic Silver medallist swimmer Sharron Davies.

A new campaign section has been added to BPEX’s consumer website, Lovepork.co.uk, and a dedicated Facebook page has also been launched.

Earlier this summer, BPEX rolled out a campaign encouraging women to get involved with barbeques during the World Cup. The Girls Guide to Grilling was fronted by 'Live From Studio Five' presenter Kate Walsh.

Both BPEX and EBLEX, the English Beef and Lamb Executive, are managed by the Agriculture and Horticulture Development Board.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content