Pigeons in backpacks tweet pollution levels

Today's top stories including Pigeons in backpacks tweet pollution levels and JWT Korea chief is arrested on corruption charges.

Pigeons in backpacks tweet pollution levels

JWT Korea MD arrested on corruption charges

Most read: JWT Korea MD arrested on corruption charges

The managing director of J. Walter Thompson's Korean office has been arrested and is being investigated for corruption.

An official statement from J. Walter Thompson said the company had "accepted the resignation of the managing director of JWT AdVenture [Junghwan Kim] in connection with an investigation by the prosecutor’s office".

The statement added that J. Walter Thompson has also suspended its finance director "pending the outcome of the investigation".

An article in the Korea Times, which does not name the agency or the individuals concerned in full, said the arrest was made over allegations that Kim created slush funds.

The funds were created by exaggerating the unit price in contracts with partners, and were worth more than US$826,000, according to the article.


Pigeons in backpacks measure London smog

Twitter: Pigeons in backpacks measure London smog

Plume Labs, which makes software that helps city dwellers avoid air pollution, has equipped three pigeons with air monitoring backpacks and a Twitter account in a bid to make Londoners more aware of the problem.

The initiative is called Pigeon Air Patrol and got underway this morning with the birds – named Norbert, Coco and Julius – setting off from Brick Lane in East London.

Their progress, as well as informative messages about the dangers of pollution to humans, can be followed on a dedicated Twitter account, @pigeonair.

It's not the first time pigeons have taken to Twitter. Back In 2013 digital creative agency Perfect Fools enlisted four pigeons to share their in-flight experiences as part of a promotion for Fogg's internet access card.

Hans, Wilma, Jean Claude, and Engeli, each had their own Twitter accounts, which documented their journeys across Denmark, Germany, Belgium and The Netherlands.

Pigeons gear up for live tweet over Europe Read more at http://www.brandrepublic.com/article/1186180/pigeons-gear-live-tweet-europe


Indian brand to launch £10,000 electric car in London

Marketing: Indian brand to launch £10,000 electric car in London

Indian manufacturer Mahindra is launching its e2o car in London next month, its first crack at a market outside of the Indian subcontinent, where it has been trialling the diminutive electric city run-around.

Mahindra, which already has its own Formula E team, said the £10,000 e2o has been designed as an affordable City car that can compete with normal diesel cars.

Arvind Mathew, chief executive of Mahindra’s electric vehicle business, said: "We want to take [electric cars] out of the elitist market and make it more of a run-of-the-mill thing. Our product is really designed for City commuting, not for long distance driving."

More Marketing news


Paddy Power gets naked for Page 3 of The Irish Sun

Advertising: Paddy Power gets naked for Page 3 of The Irish Sun

The Irish Sun has allowed Paddy Power to run an ad featuring its half-naked, chubby spokesman in place of its usual Page 3 girl.

The stunt is part of the bookmaker’s campaign to highlight its offers for the Cheltenham horse racing festival, which starts tomorrow.

Also in the news


Sorrell collects £60m as 15 WPP executives land mega-share awards

Business: Sorrell collects £60m as 15 WPP executives land mega-share awards

Sir Martin Sorrell will collect a share award worth more than £60 million this week and up to 14 other senior WPP executives are in line for multi-million pound awards.

The WPP chief executive invested 711,000 shares in a bonus scheme, called LEAP, in 2011 on the basis that if the company hit performance targets, he could get a maximum of up to five times as many shares by 2016.

Sorrell is believed to have earned a "maximum match" and WPP is expected to confirm the award of about 3.55 million shares to the WPP boss in a statement to the stock market on Wednesday.

Also in the news

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