Pilgrims Choice "choose the right choice" by Karmarama

Spencer Brown, the comedian who hosts The Sexy Ads Show on Channel 5, fronts a new content campaign for the cheese brand Pilgrims Choice.

Karmarama’s created the humorous spots, which take place in a shoddy fictional game show where contestants must choose between expensive prizes and a pack of Pilgrims Choice while dealing with Brown’s banal presenting style. The films are being seeded on Facebook and YouTube. They were created by Richard Connell and Clement Woodward, and directed by Phil Ashley.