Pimm's hosts race for brides and grooms in wedding attire

Pimm's, the Diageo-owned alcohol brand, sent 40 brides and grooms in a race through London in wedding attire.

Pimm's hosts race for brides and grooms in wedding attire

The "Pimm’s Spritz wedding dash" took place yesterday along Westminster Bridge and past Westminster Abbey, ending in Battersea Park.

The one-kilometre race included obstacles such as hurling bouquets, a "balloon slalom" and a torrential downpour with powerful sprinklers. Grooms had to carry their partners over the finish line to be in with a chance of winning £8,000.

The activation aimed to promote the launch of the Pimm’s Spritz wedding cocktail, a mix of Pimm’s No 1, sparkling wine and lemonade.