Pimp my Tree launches Shoreditch pop-up

Seasonal Christmas tree brand Pimp my Tree has launched a pop-up in Shoreditch, inviting guests to give their beards, barnets and bikes a festive make-over.

Pimp my Tree launches Shoreditch pop-up
Pimp my Tree launches Shoreditch pop-up

The pop-up opened yesterday (19 December) and will run until 21 December. The first day's theme was 'Pimp my Ride', with the brand inviting guests to bring along their bikes and get them wrapped in Christmas lights.

Today, the pop-up will be focusing on hair and will offer customers a festive updo or beard, complete with lights and decorations. On Wednesday, guests can spruce up their Christmas presents, and give loved ones a specially wrapped and decorated gift on Christmas Day. 

The pop-up is also selling mini trees, which can be bought with or without decorations.

Earlier this month, rum brand The Kraken staged an alternative Christmas feast in East London. Also in December, International design, interiors and lifestyle title Wallpaper brought its Hygge Christmas Market 2016 to London

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