Richard Pinder, the managing director of Ogilvy & Mather, has left
the Ogilvy Group with the mutual consent of the company’s group
chairman, Paul Simons.
Pinder had been lined up to run OgilvyInteractive in partnership with
the agency’s creative director, Marcus Vinton, (Campaign, 10 December)
but the plan was abandoned recently.
OgilvyInteractive will continue to be run by its existing managing
director, Tim Carrigan.
It is understood that the premature disclosure of the plans to move the
pair to OgilvyInteractive led to numerous problems both internally and
The internal problems are understood to have stemmed in part from the
OgilvyOne management, which resented the appointment of Pinder and
Vinton as heads of the interactive division, in which it has substantial
Pinder and Simons are known to have had a fraught relationship over the
past few months, and one industry observer has described the pair as
’chalk and cheese’.
Simons, who took the helm at Ogilvy last May, is not seeking a
replacement for Pinder. He has instituted a broader management structure
with the establishment of an executive board, which includes the
executive creative director, Steve Dunn, and the planning director, Beth
Barry, among its members. The executive board reports directly to
Vinton will remain at O&M. The revelation that he was moving to
OgilvyInteractive is known to have alarmed some clients. However, Simons
asserts that Vinton will remain an integral part of the future of O&M
and that he will play an important role in the ’unfolding of Ogilvy’s
Pinder refused to comment on his plans. However, he confirmed: ’I am
leaving the company by mutual agreement following a reorganisation of
the structure of Ogilvy.’
Pinder has been at O&M since 1997 and has forged close relationships
with the agency’s Unilever, Nestle and Open clients.