The creative features a mock 'scoop' about the theft of the Pink Panther diamond, using pages two and three to explain the story and introduce the characters by spoofing
typical newspaper content – news, gossip, fashion, sport and an interview with the film's
'hero', Clouseau. The back page finishes with two competitions and a final call to action.
A team of vendors branded in Pink Panther t-shirts and berets will also be handing out copies of the paper to commuters in seven mainline stations across the city.
Starcom Mediavest are responsible for buying the media while creative was produced by
Twentieth Century Fox and The Entertainment Agency.
Starcom MediaVest have also bought newslink spots in the morning and will have the only
ad going out after the news across the newslink network in the morning.
The campaign will also run nationally across newspapers, TV, buses and the internet.