Pippa Dunn

Chief marketing officer, brand and consumer


This lawyer-turned-marketer is acutely aware that, while EE’s Kevin Bacon-fronted ads have done wonders for awareness, she can’t afford to become complacent, even if she is marketing the UK’s biggest mobile network. Keeping innovations coming is key; hence her focus on initiatives such as EE’s ‘Cash on Tap’ contactless mobile-payments service.