Pitch update: Arla Foods, BBC, Honda and more

Anchor: its parent, Arla Foods, is holding chemistry meetings next week with DLKW Lowe and Havas Worldwide London
Anchor: its parent, Arla Foods, is holding chemistry meetings next week with DLKW Lowe and Havas Worldwide London

Leo Burnett has withdrawn from the Arla Foods search for a UK shop to develop creative work in emerging markets. The battle is now between DLKW Lowe and Havas Worldwide London. Chemistry meetings are due to take place on 2 February, with pitches at the end of the month. Arla brands include Lurpak and Anchor.

The BBC has heard pitches from all the agencies vying for its creative business – Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, Saatchi & Saatchi and Wieden & Kennedy, as well as the incumbent, Rainey Kelly Campbell Roalfe/Y&R – and is expected to  announce a winner next week.

Barratt has issued an intriguing brief. The housing developer is looking for an agency to help with its brand and is apparently touting a seven-figure fee to the winning shop.

BBC: five shops pitched for the account

HomeServe is getting closer to naming its media agency after a protracted five-month review process. The home-insurance company spent £10 million on media last year.

Mcgarrybowen has been awarded a creative and strategy brief for the Sour Patch Kids confectionery brand by its owner, Mondelez International. The appointment strengthens Mcgarrybowen’s relationship with Mondelez after the agency took on Tassimo and Toblerone in 2013. Mcgarrybowen will work with its sister agency Carat to support Sour Patch Kids in the UK.

Honda has appointed DigitasLBi and Lost Boys to handle global digital strategy for its Formula One activity. The agencies will help launch a digital platform and a social strategy. DigitasLBi already works with Honda on its digital presence across all product divisions and European markets. Lost Boys handles the brand’s pan-European social business.

Honda: DigitasLBi and Lost Boys will create a digital platform and social strategy

No news on Viacom’s media review after its decision to axe PHD, which is believed to be a response to an ongoing trading dispute with PHD’s parent, Omnicom. Viacom’s Channel 5 continues to ramp up tensions between the two, sending out letters to all Omnicom clients this week explaining that they are not getting value for money if they are not appearing on Channel 5’s portfolio.

Flubit, the online discount shopping service, has appointed Ad­Connection to manage its media campaigns. Flubit uses its relationships with hundreds of retailers to create better offers for consumers on the items they are looking to buy online.

The Financial Conduct Authority is looking for an agency to help the organisation become a "destination employer in financial services". The appointed shop will run recruitment marketing and branding activity for a three-year period.

Bible Society, the charity that believes every child should have the opportunity to experience the bible, is seeking an agency to help modernise its image.

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