Pitch Update: Audi holds chemistry meetings, Novartis reviews media

Bloom & Wild has picked Goodstuff for media and will shortly choose a creative shop.

Audi: chemistry meetings this week
Audi: chemistry meetings this week

Ongoing

Agencies vying for the Audi UK ad account were invited to chemistry meetings yesterday and today. The car marque called a review earlier this month, putting Bartle Bogle Hegarty London on alert. The agency is repitching.

Battersea Dogs & Cats Home held pitches for its ad account on Thursday last week. The charity is looking for a "long-term advertising agency partner to support one of the pillars of its new strategy – to engage more people with rescues and rescue animals". A decision is expected shortly. Karmarama has previously worked with the organisation. 

Bloom & Wild, the flower-delivery service, has held pitches for its creative account and is set to make a decision imminently. The brand is planning to launch a TV campaign later this year.

Reviews

Airbnb has called a global media review. The brand works with Starcom across Europe and the US. The pitch is being led out of Asia.

Novartis has launched a global review of its media planning and buying business. The majority of the account is handled by Starcom.

Wins

Bloom & Wild has picked Goodstuff Communications to handle its media planning and buying after a competitive pitch that was managed by Silk. The agency will begin working on the business in May. Jim Warren, vice-president for marketing at Bloom & Wild, said: "We believe the time is right to broaden our marketing mix and introduce a wider audience to our mobile-first flower delivery and look forward to launching later this year."

Grey is expected to land the Superdrug ad account after a pitch that kicked off in October last year. The WPP agency beat FCB Inferno and McCann. Superdrug previously worked with Brave.

British Land has consolidated its creative, digital and strategy into MRM McCann after a competitive pitch.

Jet, the petrol-station brand, has appointed Isobel to work on its strategy and creative business after a pitch. There was no incumbent.

Hunter, the Wellington boots brand, has picked We Are Social to handle paid social media distribution, implementation and reporting across Canada, France, Germany, Italy, Japan, Spain, the UK and the US. Hunter previously worked with VaynerMedia.

BMB has been appointed to handle the UK launch of banking brand Tally without a pitch. The agency will advise on strategic brand positioning and visual identity, and create the launch campaign, which begins this month and involves a partnership with Yahoo Finance. Tally provides bank accounts denominated in gold, with one "Tally" equal to one milligram of gold.

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