Pitch update: Baileys, Etihad, TK Maxx and Optegra

Diageo's review to find a global strategic and creative agency for its Baileys account is a closed search, according to a spokeswoman for the drinks giant.

Baileys: review is a closed search
Baileys: review is a closed search

Given the length of Diageo’s roster, which includes Abbott Mead Vickers BBDO, Adam & Eve/DDB and Mother, it might be some time.

It is understood that the last stage of Etihad’s global direct review will take place at the end of the month. The pitch kicked off in April and includes the airline’s CRM and e-mail marketing activity. There is no incumbent on the business.

The pitch for TK Maxx’s ad account is rolling on. Agencies are meeting the retailer this month for strategy meetings before the tissue stage. Bartle Bogle Hegarty, Grey London, Ogilvy & Mather and Wieden & Kennedy are on the shortlist. Oystercatchers is running the process.

Arena has won the media planning and buying business for Optegra, the eye hospitals operator. Optegra previously worked with the digital agency Make It Rain and the independent media shop Space & Time.