Pitch update: Bentley, HMD Global, Ikea, Vita Coco, Vimto

Bentley is having a final meeting with agencies next week as it nears the end of its global creative review.

Ikea: UK media business will go to a Dentsu Aegis Network or Group M agency
Ikea: UK media business will go to a Dentsu Aegis Network or Group M agency

The luxury car marque, which has overseen the process itself, is choosing from incumbent Keko, MullenLowe London and Rainey Kelly Campbell Roalfe/Y&R.

HMD Global, the company founded in May to create the next generation of Nokia phones and tablets, has appointed Mother as its lead global agency after a competitive pitch. 

Ikea is holding pitches in the UK for its media business this week. MEC, MediaCom and Vizeum are in the running. In July, the brand picked Dentsu Aegis Network and Group M for its £300m global media account. Each of the 30 regions that Ikea operates in will now choose an agency from either holding group.

Vita Coco is reviewing its creative business in the UK. The coconut-water brand has contacted agencies directly. It appointed Droga5 London to work on its global business in April last year.

Vimto would like to clarify that its ad review, which is being handled by Creativebrief, concerns work that will run in the UK only, and not in Africa or the Middle East.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content