Pitch update: British Airways shortlist and GPS provisional roster

Dixons: AMV, BBH and M&C Saatchi are competing for the retailer’s ad account
Dixons: AMV, BBH and M&C Saatchi are competing for the retailer’s ad account

British Airways is believed to have shortlisted Mother, Grey London and SapientNitro to pitch against the incumbents, Bartle Bogle Hegarty and Ogilvy, for its ad account. The airline will hold further meetings with the successful agencies next week.

Dixons has selected the agencies it wants to proceed in its £50 million ad pitch, which is being defended by M&C Saatchi. Abbott Mead Vickers BBDO and BBH both made the cut.

The shortlist for the Government’s Change4Life programme has been chosen and includes the incumbent, M&C Saatchi, McCann London and Enter. Rainey Kelly Campbell Roalfe/Y&R has pulled out of the process.

The Government Procurement Service is planning to tell agencies if they have made the provisional list for its strategy and planning roster by this Friday. The final list will be confirmed after a ten-day "standstill" period.

Diageo has put both AMV and Adam & Eve/DDB’s work for its Guinness Africa business into research. Saatchi & Saatchi is no longer involved in the process.


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