Pitch update: Fidelity, Eat, Lionsgate, Vodafone

Fidelity, the investment fund, has hired Grey London as its lead marketing agency, a role previously handled by Saatchi Masius.

Fidelity: Grey London has been named as its lead marketing agency
Fidelity: Grey London has been named as its lead marketing agency

Grey beat Abbott Mead Vickers BBDO, FCB Inferno and VCCP to win the business. Oystercatchers handled the pitch.

TheKnow.EU, a new movement that aims to promote leaving the European Union, has appointed The Minimart ahead of a £20 million advertising push. The insurance millionaire Arron Banks and property entrepreneur Richard Tice are leading the initiative.

Eat, the food-to-go chain, has awarded its creative business to Fold7 without a pitch. The agency will develop a new creative strategy and produce in-store and outdoor activity.

Lionsgate held pitches for its international media planning and buying business on Tuesday and Wednesday this week. The account is currently handled by MEC.

Mumsnet, the online network for mothers, has appointed DigitasLBi as its partner agency for mobile after a competitive three-way pitch. The shop will develop mobile products and services to help build new audiences for the brand.

Creative and digital agencies vying for Vodafone’s CRM business held chemistry meetings this week. The brief is to support the mobile phone giant’s move into pay-TV. AAR is helping with the process.


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