The agencies still in contention for Heinz’s European creative account have narrowed to three: Bartle Bogle Hegarty, J Walter Thompson and Leo Burnett. Several shops – including all Omnicom ones – had refused to compete because of the food company’s 97-day wait for payment and the way it plans to decouple production from the creative agency.
But now Campaign hears a dreaded e-auction bidding process has been introduced, making the remaining agencies concerned about a race to the bottom on payment. The pitch is being run by The Haystack Group.
Abbott Mead Vickers BBDO has been knocked out of the pitch for Twitter’s ad account. Bartle Bogle Hegarty and Lucky Generals are now going head-to-head for the chance to become the social media giant’s first retained creative shop in the UK.
Arena’s good new-business run continues – it won two accounts this week: London Business School and Travel Republic.
The agency will help optimise the marketing performance of London Business School across print and digital channels, with a focus on the "transformational experiences" offered by the institution’s programmes. Meanwhile, Arena’s appointment by Travel Republic comes ahead of the holiday company’s biggest campaign to date, which aims to support its "last click" proposition.