Pitch update: Lloyds Bank, Rail Delivery Group, Paddy Power and Sainsbury's

Lloyds: shortlisted agencies in the bank’s media review are gathering for a single briefing today (Thursday)
Lloyds: shortlisted agencies in the bank’s media review are gathering for a single briefing today (Thursday)

It’s showdown time in the Lloyds Bank media review as the marketing director, Katherine Kehoe, holds a single briefing for all involved at the Covent Garden Hotel today (Thursday). Expect sharp suits and smiles all round from the shortlisted agencies, believed to include the incumbent, MEC, Vizeum and a Publicis Groupe contingent.

Two agencies are involved in the Rail Delivery Group’s advertising review: Engine and M&C Saatchi. Pitches are scheduled for the first week in February, while initial submissions are due next week. The body, which comprises Network Rail as well as passenger and freight operators, is preparing to run a campaign in 2015, which it claims is the first significant national activity since the 80s.

Paddy Power’s mischief-making continued at the pitch briefing for its ad review this Tuesday. The shortlisted agencies (BMB, Fold7, Grey London and M&C Saatchi) were hosted at the Tower of London. Ahead of the meeting, Paddy Power had kindly gone to Deed Poll and filled out forms for the ad execs to change their names to famous residents of the tower.

The review is being handled by Oystercatchers – and its project manager, Hannah Scanlon, got into the spirit of things, spending the day in a pair of green Paddy Power underpants and agreeing to change her name to Lady Jane Grey. Of the assembled ad execs, only M&C Saatchi’s chief executive, Tom Bazeley, got out his pen, signing the form as Guy Fawkes with Dave Bedwood as a witness.

Paddy Power: project manager Scanlon

Paddy Power had suggested names for all the execs, including Robert Walpole for BMB’s Trevor Beattie and Thomas Cromwell for Fold7’s Ryan Newey. Bazeley safely stashed the document into his back pocket to give himself time to think about it – but to his horror, by the time he and Bedwood and Richard Storey had decamped for a post-meeting debrief in a nearby coffee shop, it had disappeared. More mischief-making from Paddy Power? Only time will tell.

Sainsbury’s £60 million media review is not going to be rushed. Having conducted initial chemistry sessions and requests for information, the supermarket has set dates for pitches in six weeks’ time at the end of February. Among those currently doing deep dives into the sector in preparation are the incumbent, PHD, with Maxus, Media-Com and ZenithOptimedia.

Sainsbury’s: pitches for the £60m media account are due at the end of February

Submissions for Aviva’s global account are due on Monday, with final pitches penned in for the end of March. The importance of the review to the global business has been underlined by Aviva’s chief executive, Chris Wei, playing a leading role.

The Co-operative Bank’s review of its CRM requirements is being overseen by AAR. OgilvyOne handles the direct and CRM accounts for both the Co-operative Group and the bank, which also owns the Smile internet bank brand.

Graze, the online food-delivery brand, is looking to create a new TV campaign and will be holding pitches in February.


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