Pitch update: Moneysupermarket.com, Betway, LV=, Tourism Ireland, and more...

Saatchi & Saatchi is pitching for two of the biggest ad accounts reviewing right now, while Whitbread has concluded its media review and decided to keep the Premier Inn and Costa brands with different agencies.

Betway: four agencies pitching for creative account
Betway: four agencies pitching for creative account

Ongoing reviews

Moneysupermarket.com met with four agencies last week as part of its UK creative account review: Abbott Mead Vickers BBDO, Saatchi & Saatchi, WCRS and Weiden & Kennedy. AAR is managing the review process for Moneysupermarket.com, which is ending its agency relationship with Mother. 

Betway has drawn up a shortlist of four agencies that will pitch for its £30m ad account: Leagas Delaney, McCann, Saatchi & Saatchi and TBWA\London. It's another review where the incumbent (Above & Beyond) is not repitching and AAR is running the review.

The House of Fraser ad review, revealed by Campaign last week, is being handled by Oystercatchers. The incumbent, 18 Feet & Rising, is not repitching for the business.

New-business rankings: creative accounts

Reviews

Insurance brand LV= is reviewing its £20m media planning and buying account, which is currently handled by Carat.

New-business rankings: media accounts

Wins

Whitbread has reappointed Zenith to handle its Costa Coffee media planning and buying account and awarded its Premier Inn media business to UM, with the latter succeeding Manning Gottlieb OMD. Agencies had pitched for a combined media account for both brands but Whitbread decided to keep the business separate following the pitch, which had also included the7stars.

Tourism Ireland has moved its media account from Dentsu Aegis Network agencies Carat and iProspect to Omnicom’s OMD. The Ireland tourism body has also reappointed Publicis London to its creative account. Both accounts are global and the appointments followed a statutory review that Tourism Ireland is required to carry out every seven years. The review went through Creativebrief.

London Designer Outlet has appointed Bristol-based Halo as its lead creative agency following a competitive pitch. The shopping centre's previous agency was Above & Beyond.

MC&C has won the media business for Ceva, the animal healthcare provider whose brands include Adaptil and Feliway. Acumen Media Partners previously handled Ceva's media. MC&C has been tasked with increasing effective reach to Ceva’s key audience through traditional media channels with a focus on television, combined with delivering uplifts in website traffic and sales.

Topics

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