Pitch update: Morrisons, Sunny, AG Barr

WCRS is no longer in the running for Morrisons' creative account.

Sunny: St Luke's was the incumbent
Sunny: St Luke's was the incumbent

This leaves CHI & Partners, Grey London, J Walter Thompson London and Publicis to battle it out for the £70 million business. The incumbent, DLKW Lowe, is not repitching.

Sunny, the short-term loans company, held its second round of pitches this week. Brothers and Sisters, Crispin Porter & Bogusky London and The Corner are among the agencies hoping to win the account. The business was previously held by St Luke’s, which is not repitching. 

The drinks manufacturer AG Barr has appointed Dare to oversee its UK digital account in a process handled by Creativebrief. 

Dare fought off competition from Deep Focus London and Lowe Profero in the final round. The agency will take over from Blonde and kick off with work on the Irn-Bru brand alongside the above-the-line shop, Leith. Dare is expected to move on to other brands as the relationship progresses.


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