Ongoing pitches
The Chivas Regal pitch remains unresolved despite a result being due a fortnight ago. Bartle Bogle Hegarty, Crispin Porter & Bogusky London, McCann London and Wieden & Kennedy are still optimistic that it will be done and dusted before Christmas.
New-business rankings: creative accounts
Reviews
Pizza Hut is reviewing its £10m ad account. The AAR is handling the pitch. The current incumbent Ogilvy & Mather London is understood to be weighing up whether to repitch. Ogilvy declined to comment. Pizza Hut has appointed a number of new marketers this year. In August, Stephan Croix joined as chief sales and brand officer for Europe and the UK from Starwood Hotels, while Beverley D’Cruz became UK sales and marketing director at the same time. D’Cruz was previously marketing director at fellow Yum! brand KFC in Canada.
EDF Energy is searching for an ad agency for its new digital home services platform Hoppy. Agencies have received RFIs for the business, which is also searching for a PR shop. The company is expected to make a decision in "early 2018".
New-business rankings: media accounts
Wins
Proximity has won Ikea’s CRM, web services and social media account for UK & Ireland, after a final pitch against DigitasLBi. Lida, Ikea’s seven-year CRM agency of record, was eliminated after the first round.
Costa Coffee has appointed Engine to re-imagine and redesign its website following a competitive pitch. Engine’s Partners Andrews Aldridge will review and refresh the coffee chain’s customer digital journey. Digital product agency Graphite will continue to manage the Costa UK website.
Digital life insurance company Beagle Street has appointed The Specialist Works to handle its £12m TV media planning and buying account following a competitive pitch. The business was previously held by MEC.
CHI & Partners has won the advertising account for Playtech, the gaming platform that includes Sun Bingo. The agency picked up the business following a competitive pitch.
Leagas Delaney is celebrating two wins. BASF, the chemical company, has appointed the agency to handle its global corporate advertising account and innovations agenda. BASF has previously worked with M&C Saatchi. Leagas has also been appointed as lead strategy and creative agency for the tailor-made financial services firm Wesleyan following a competitive pitch. The business was previously handled in-house.
William Grant & Sons has extended the global remit of creative agency Space to include its Monkey Shoulder and Drambuie brands. Space already works with William Grant & Sons on its Glenfiddich brand. The agency has been tasked with bringing to life the brand platform, "Make it Monkey", with digital and social content and on-trade toolkits for use in local markets. For Drambuie, the brief is to make the drink more relevant to a younger audience.
J Walter Thompson has been appointed to Avon’s roster of agencies. The cosmetics company also works with VCCP.
Echo Falls, the wine brand, has retained Zenith to handle its £1.5m media planning and buying business, following a competitive pitch process.
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