Weetabix is proving to be one of the most popular pitches around. A whopping 25 agencies entered submissions to the intermediary Oystercatchers. These have since been whittled down to around eight and chemistry meetings will be held next week. Despite the competition, speculation is rife that the incumbent, WCRS, is in a good position, having retained BMW and Santander last year.
The Department of Health pitch that kicked off last year through COI is in its final stages. VCCP has now been eliminated, leaving a fight between M&C Saatchi and DLKW Lowe. The winner will create an ad campaign promoting NHS 111, a new phone number for non-emergency healthcare services.
Rainey Kelly Campbell Roalfe/Y&R has resigned the BAE Systems advertising business. BAE called a pitch for a new global advertising project in November last year, which RKCR/Y&R declined to take part in, and the agency has now opted to sever all ties with the defence, security and aerospace company.
Three agencies have been shortlisted for the Drinkaware advertising pitch, which is being handled by Oystercatchers. Lida, OgilvyOne and VCCP have all made the cut and an appointment is expected before the end of the month.
Meanwhile, despite a busy winter due to the adverse weather, Eurostar has officially kick-started its media review by issuing a call for agencies via the Official Journal of the European Union.