Now the heat has just been turned up. The contest for the comparison site, which kicked off in January, is down to a two-horse race. Bartle Bogle Hegarty faces Mother, as Wieden & Kennedy and TBWA\London have been knocked out. The final shoot-out could prove even more interesting because Paul Troy, Moneysupermarket.com's recently appointed director of consumer marketing, was previously Barclaycard's head of advertising and a client of BBH.
Many readers were expecting to have read about which agency had won the easyJet creative pitch by now, considering that a result was on the cards last week. However, an appointment has yet to be made and now it seems like some of the key figures on the client side have jetted off on holiday, so a conclusion may still be some way off. What does seem to have happened, though, is that M&C Saatchi has been stood down, so now it's a straight fight between Grey London and Icon (part of Chime Communications, the group that also owns VCCP and Stephens Francis Whitson).
The creative pitch for Disneyland Resorts is progressing. Around 20 agencies submitted credentials, with eight now put through to chemistry meetings, which are due to take place imminently. Between three and four agencies are then expected to be shortlisted to pitch for the business at Disney's Paris headquarters later this year. The process is being handled by the AAR, and the successful agency will be responsible for handling all of Disneyland Resort's advertising in the UK.
It's crunch-time on the Weetabix advertising review, as the four shortlisted agencies gear up to compete for the business. Rainey Kelly Campbell Roalfe/Y&R and Bartle Bogle Hegarty are pitching on Monday next week, with Saatchi & Saatchi and the incumbent, WCRS&Co, pitching on Tuesday.