Sol, the Heineken-owned Mexican beer brand, is holding chemistry meetings with agencies competing for its global ad account this week. Creative Brief is handling the pitch process.
The £12 million Weightwatchers creative pitch is gathering momentum. The company is conducting chemistry meetings with agencies at the end of this week and expects to shortlist four shops to go to the next stage. McCann Erickson has been invited to repitch for the business.
After emerging from their St Patrick's Day hangovers, our spies in Dublin tell us that pitches for Tourism Ireland have, in fact, yet to be concluded. It seems that there is still some way to go, with final pitches for the creative and media accounts scheduled to take place in Dublin on 4-5 April. Agency Insight is handling this one.
Monarch, the airline and travel group, has extended the review of its £4 million advertising business to include media as well as creative. The creative review was launched at the start of the year, and now Monarch has asked media shops to submit a proposal for a digital-heavy brief ahead of being shortlisted. Carat has held the account for more than four years.
Vizeum, MEC and the UK incumbent, UM London, are among those preparing to pitch for the pan-European General Mills media business.