Pitch Update

The Volkswagen pan-European roster pitch rolls on. Mother and Adam & Eve presented last week, alongside others thought to include the Canadian agency Taxi and Santo.

Rumours abound that a non-UK agency is more likely to land a place on the roster, but the winning and losing agencies have yet to be announced. The pitch process is being co-ordinated by Agency Assessments.

The final WeightWatchers credentials meetings took place earlier this week, so there'll be a few agencies nervously waiting by the phone when the shortlist is due to be unveiled near the end of next week.

Agencies competing for Tourism Ireland's advertising account (JWT, Saatchi & Saatchi, Publicis and Bartle Bogle Hegarty) did their final pitch in Dublin this week and now await, with bated breath, a decision, which is scheduled for the end of this month. A lot of time was spent choosing just the right pub for the debrief afterwards, apparently.

The BMW media pitch has taken an interesting turn with Starcom MediaVest pulling out of the process to leave the incumbent, Vizeum, and Universal McCann to lock horns. It is understood the agency exited as it felt unable to continue due to the prolonged nature of the cost discussions involved in the process.

Media agencies have been faced with a Herculean task in completing the Euro-star tender document. Apparently, it's close to 130 pages long and the train operator is leaving no stone unturned scrutinising agencies. It sounds like a task that's about as pleasant as catching one of its trains when it's snowing.


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