Whitbread has confirmed its creative advertising review across its portfolio of restaurant brands including Beefeater Grill, Brewers Fayre, Table Table and Taybarns. The Whitbread Restaurants brand marketing director, David Murdin, is heading the review and plans to make the appointment by the end of June. The Manchester-based Cheethambell JWT, the incumbent agency, has been invited to repitch as part of this process.
The Littlewoods pitch is taking place today (Thursday) and the competing agencies have been promised a quick decision on the winner. The review of the retailer's £9 million advertising business kicked off in April. The incumbent, Leo Burnett, opted not to repitch. A result is expected next week.
One of the few big media reviews around is the £250 million pan-European Ferrero contest. ZenithOptimedia, MEC and Aegis Media have completed their written submissions ahead of a pitch.
The roster networks are preparing for presentations in June as the Nutella manufacturer aims to consolidate its media planning and buying across the region.