Pitch update

The stakes are high in the £6 million Paddy Power ad review - especially for the two agencies that have been shortlisted. Competition to get on the list was tight, but Mother and DDB have edged in front and will now slug it out.

Freeview has narrowed its options to two agencies in its £11 million pitch process. The Red Brick Road has been knocked out, leaving Leo Burnett and Wieden & Kennedy to battle it out. A decision is expected next week after a process that was handled by the AAR.

Majestic Wines has decided on a shortlist following chemistry meetings organised through the AAR. Representatives of Karmarama, Krow, Rapier and St Luke's will be working hard to get their taste buds around the Majestic product range ahead of the contest. Chemistry meetings for the media account take place this week.

The Disneyland Paris pan-European advertising review crawls on at a snail's pace. Having first called a pitch way back in January, followed by chemistry meetings before Easter, the corporation is now understood to have shortlisted four agencies to pitch for the account. However, word is that the brief - and the majority of the marketing department - has changed significantly since the process originally kicked off.

Agencies are twiddling their thumbs nervously as they wait to hear whether they've made it through to the next stage of the Royal Mail advertising process. The deadline for RFIs was the end of last month, and the organisation is expected to announce a shortlist within the next few days.


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