Pitch Update

DFS has reduced its shortlist to two, while O2 has also cut some agencies from its direct marketing review. Meanwhile agencies are keeping their fingers crossed for a phone call from Eurostar.

Pitch Update

DFS has selected Karmarama and Krow Communications to go through to the final round of the pitch for its £80 million ad business. The sofa merchant is meeting both agencies again in the next few days before making an appointment. The other contenders, VCCP and Ogilvy & Mather, have been knocked off the casting couch. The pitch, which kicked off in August, is being run by the AAR.

Christmas will have a sting in the tail for agencies pitching for Eurostar. Shops in the running will find out if they are on the shortlist in the coming week. But any good news will be bittersweet, as the pitch is scheduled for 9 January. Which seems apt given that Eurostar has a habit of ruining people's Christmas holidays.

The shortlist for the O2 direct review has been cut down to three. Partners Andrews Aldridge and 20:20 have been knocked out, leaving EHS 4D and Lida to fight the incumbent, Archibald Ingall Stretton, for the estimated £24 million account. Work is now apparently in research, and an appointment is expected to be made in a couple of weeks' time.

Three months on since the bathroom fixtures company Ideal Standard called a review of its pan-European advertising business, the pitches are finally taking place. Euro RSCG London, Karma-rama and The Brooklyn Brothers are all competing for the account this week in conjunction with design agency partners.

The £50 million Royal Bank of Scotland media pitch is reaching its conclusion after Manning Gottlieb OMD and Vizeum were bumped off the process, leaving the incumbent, MediaCom, to fight it out with ZenithOptimedia.

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