Pitch Update

BT Business, which kicked off a creative review in November last year, has settled on a shortlist for the account.

HMDG, Now, Ogilvy and TBWA\London have all made it to the pitch in a process handled by AAR. The previous incumbent, Rainey Kelly Campbell Roalfe/Y&R, was forced to resign the account after it landed the Vodafone advertising business last summer.

Electrolux briefed agencies interested in pitching for its £25 million advertising business en masse in Stockholm this week. Some six agencies attended the briefing, but the more sniffy among them weren't overly impressed by the process, likening it to a cattle market. The brand will hopefully make agencies feel a bit more special as the process goes on.

Cry God for Harry, England and the British Beer & Pub Association. On St George's Day (we're not going to tell you the date because if you don't know, then you should), 101, DLKW Lowe, Now and Rainey Kelly Campbell Roalfe/Y&R are pitching their wares to the BBPA. And will no doubt be celebrating with some fine cask ales shortly afterwards.

From fine ales to fine home-delivery services. Pitches for the Just-Eat online takeaway service took place this week. Five agencies were invited to compete against the incumbent, VCCP (which inherited the brand following its purchase of Hooper Galton).

Agencies lining up for Moo.com, the personalised business card and printing company that announced a pitch earlier this month, are advised to big-up their US credentials as this is understood to be a considerable part of the review.

We're fascinated by the Unilever media review process, if only due to the jaw-dropping £3 billion spend at stake. The incumbents, Mindshare, Initiative and PHD, are expected to be involved, but a surprise new entrant might soon enter the fray. The word on the street is that ZenithOptimedia has held talks with Unilever about pitching.

Whatever the outcome, the prize has recently become more juicy following the FMCG giant's recent £125 million increase in advertising and promotional spend.

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