Pitch update

The contest for the RAC advertising business seemed to be driving toward some sort of conclusion, with the pitchlist narrowed down to Grey and Saatchi & Saatchi (SapientNitro and the incumbent, Rapier, are thought to have been knocked out).

RAC shortlisted agencies
RAC shortlisted agencies
However, word reaches us that the RAC may have since approached other agencies in a bid to broaden the list.

This could be the latest twist in a process that has stirred strong agency feelings. Sources suggest that when making initial approaches, the breakdown service mentioned a potential winning fee payable to the client by the successful agency. However, this is thought to have been dropped when agencies expressed their unwillingness to take part.

The NSPCC media pitch started in earnest this week, led by the charity's interim marketing chief, Mike Parker. The NSPCC is approaching agencies via the intermediary Tina Fegent. Rapp is the incumbent.

Arcadia, the retailer that owns brands including Topshop and BHS, has a media pitchlist in place, which is thought to include Arena Media, Maxus and the7-stars. Carat, the incumbent, decided not to repitch for the business.

The Experian media pitch, which includes activity on the Credit Expert brand, has moved on with Carat being knocked out. PHD, Starcom and the incumbent, Maxus, are waiting to see if their numbers add up.


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