The broadcaster was expected to select just three to go through to the next stage after chemistry meetings, so the lengthy list has caused some surprise. The process is being managed by Oystercatchers on behalf of the BBC’s director of marketing and audiences, Philip Almond.
The Arla butter brand Anchor has revealed the agencies that have made the cut for its ad review: Dare, Krow and Leo Burnett are involved. The incumbent, CHI & Partners, is not participating in the process, which is being managed by ISBA.
Now TV’s review is also believed to have progressed, with FCB Inferno among the shops invited to pitch against the incumbent, WCRS.