The corporation held a briefing with creative agencies earlier this week to discuss the brief. Rainey Kelly Campbell Roalfe/Y&R, which is the BBC’s other incumbent, along with Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, Saatchi & Saatchi and Wieden & Kennedy, are still in the running to win the business. The BBC claims that it will continue to work with Karmarama in the future despite the shop not making the cut –
although quite what that pans out to be, God only knows.
Meanwhile, the three agencies that have been invited to compete for the Post Office ad account – DLKW Lowe, Engine and Ogilvy & Mather – are busy preparing their pitches for later this month.