Pitch update

Naughty, naughty. It appears Sky is piling the pressure on to the digital agencies pitching for its account. The demanding broadcaster has brought pitches forward by one week. Start as you mean to go on, and all that...

The meatiest advertising brief around appears to be the Evening Standard. The Associated Newspapers brand is keen to come up with a rescue strategy in the face of competition from London's freesheets. Expect agencies with strong planning credentials to participate in the pitch, being overseen by the AAR. Credentials meetings are scheduled for this week. Action stations!

Keeping them hanging on... Axa still isn't ready to tell anyone which media agencies will be invited to pitch for its £18 million media account. Get on with it!

Meanwhile, Canon is looking to build its digital roster. LBi handles the company's digital strategy, but now it's seeking a second agency to oversee digital creative.

Monster's pan-European pitch is chugging along (TBWA\London, DDB, JWT and McCann Erickson). Credentials are taking place this week, creative pitches are scheduled for the end of June, and the online recruitment site is looking to have a new agency in place by the start of July.

Rumour has it that one agency has been kicked off the Orange direct marketing pitch. We're reliably informed that it's not the incumbent, Craik Jones, which leaves Harrison Troughton Wunderman, WWAV Rapp Collins or Chemistry out of the running.

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