Pitch update

The Johnson & Johnson global media pitch has moved forward. Word has it that the European chapter is complete with the marketing team having made its recommendations. But there's no news on what those recommendations might be.

In the dark about the Axa media pitch? Wondering what's going on? Word on the street is that it's the first media pitch to go through Creative Brief, which is on a very steep learning curve.

Meanwhile, Creative Brief's work with Innocent is progressing. It is understood that a shortlist for the ad agency pitch is two weeks away.

Contrary to previous reports, Bose is including digital as part of its £11 million media pitch. BLM Quantum, the digital incumbent, is therefore pitching, as are Tri-Direct, MediaVest Manchester, MediaCom, Carat and Brilliant Media.

Pitches for the Evening Standard are taking place this week. Some expect a long, drawn-out, decision-making process as the newspaper attempts to get to grips with its wider business problems.

A new pitch force is being launched with Murphy Golding Priest. Unencumbered by network responsibilities, expect an enviable conversion rate.

Virgin Money. At the moment, it's a straight shoot-out between Rainey Kelly Campbell Roalfe/Y&R and Beattie McGuinness Bungay. Now we all know Virgin likes the management team at RKCR, but they're off, so it's looking good for BMB (unless it becomes Murphy Golding Priest's founding client).

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