Pitch Update

Phew! It's September, so that means the "summer" is officially over, and pitch season is here.

First off the bat is ITV, which has called a pitch for its £20 million account. The bookmaker Paddy Power is tipping Bartle Bogle Hegarty to reclaim the business. The agency, which resigned the account in 2005, is the 7/4 favourite to win, followed by Mother, which has odds of 3/1. ITV's marketing chief, David Pemsel, has been working with Mother over the past couple of months, something which could give its pitch the edge. The AAR is co-ordinating proceedings.

Meanwhile, the Home Office has lined up Abbott Mead Vickers BBDO, DDB London and VCCP to compete for its £10 million binge-drinking task. It's a juicy old brief, so expect a close-run contest.

Coca-Cola's media shortlist is promising to be interesting. The soft-drinks giant is expected to include communications planning and digital shops on the list, alongside their more traditional buying brethren. Still, the £35 million review has been in its early stages for some time now. Get on with it.

Rumour has it that McCann Erickson is best placed to win the Tiger Beer creative account.

Does anyone else wonder why it is that Callaway Golf is either pitching an account or appointing an agency with such astounding regularity? Nexus/H is the latest agency to serve the brand.