Pitch update

Thinking of pitching for a COI brief? Well, it might be worth checking in advance whether or not Farm is on the shortlist.

It seems that particular agency wins most of the COI business it pitches for (this week alone, it picked up the brief to promote modern languages in schools).

Pitching can be so embarrassing, especially when a client decides to reduce its shortlist by one agency, and that agency is you. Step forward Publicis Dialog, which this week was the only agency that didn't make it to the next stage in the British Airways direct marketing pitch. Congratulations to OgilvyOne, Carlson, WWAV Rapp Collins and Wunderman, which all made the grade.

McDonald's digital pitch has got itself a robust shortlist, put together by Oystercatchers. Tribal DDB, AKQA, Dare and Avenue A/Razorfish will battle it out.

The pitch for Westfield, the soon-to-open shopping Mecca in Shepherd's Bush, is progressing. Although Beattie McGuinness Bungay won the launch brief in 2005 (and claimed £5 million on the new-business performance league for it, thank-you very much), the retail giant has now asked M&C Saatchi and Adam & Eve to pitch against BMB for the business. A result is expected shortly (and if BMB doesn't retain it, expect its billings to fall by £5 million).

Meanwhile, in medialand this week, it's all about not pitching. Carat took Telegraph Media Group from Universal McCann without a formal fight, and CHI & Partners Media has stormed to the top of the media new-business league after winning two accounts it didn't have to pitch for (Carphone Warehouse and Virgin Money). Add to that Warner Brothers' pitchless consolidation into PHD and you've got something of a trend.

Some agencies seem to have taken umbrage at the Olympics' tactics. It seems that the organisation is not kidding when it says it's looking for an agency "partner". Indeed, it's taking a keen interest in the client lists of the agencies invited to pitch. Perhaps they might like to consider sponsoring the event ...

And finally ... Mauritius' tourism body is said to be looking for an ad agency. Well worth getting on to that list; it might involve a site visit.

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