Pitch Update

Thank you Camelot for putting a whopping £30 million into the new-business pot.

Yes, the lottery operator's decision to review its Lotto business (currently held by Abbott Mead Vickers BBDO) is definitely good news for the new-biz market. You might not win awards with the resultant creative, but the income will enable you to hire an expensive team, which can then win awards on your other accounts.

The Telegraph is said to be talking numbers with TBWA/London and Adam & Eve. Word has it that it's a nailbiting finale for the start-up agency, which isn't really in a position to offer any deals. A final decision is expected at the end of the week.

Question: which ad agency would you least like to pitch against at the moment? Answer: Adam & Eve. The start-up shop has got off to a flying start with Cadbury, Lloyds and Westfield now on its client list. Who will be next? Allow us to make a humble suggestion ... Virgin Trains has put its above- and below-the-line accounts up for review. With Rainey Kelly Campbell Roalfe/Y&R as the incumbent, you've got to wonder if Virgin Trains is going to get in touch with its old mates at the Adam & Eve start-up.

Meanwhile, the McDonald's digital pitch is ploughing ahead. Dare and AKQA have already presented; Tribal DDB will present on 14 March; while Avenue A/Razorfish will pitch on 21 March. A decision is promised by the end of the first week of April. OysterCatchers is doing the honours.

And finally ... all you owners of smart stainless steel bins from Brabantia will be interested to know that it's looking for a media agency to handle its first TV campaign. The ads will support the brand's WallFix clothes dryer.

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