Only last week a fine list of agencies was deciding if they wanted to participate in the contest, but by this week CHI & Partners had it in the bag. Now that was either very decisive action from the client, or CHI working its finely honed account handling magic.
Meanwhile, the same account handling magic appears to have secured the agency a chance of joining that Holy Grail of advertising success: the Unilever roster. If the agency wins the business, it won't be long before we see a new micro-network hitting the scene, a structure that Unilever smiles upon.
Word on the street is that CHI is also doing rather well on the Homebase pitch. Watch out McCann Erickson and Miles Calcraft Briginshaw Duffy, which are also in contention for the £27 million business.
EDF's direct marketing pitch is moving forward: Proximity and Tullo Marshall Warren appear to have been knocked out of the running, leaving MBA, Archibald Ingall Stretton and Euro RSCG KLP to battle it out.
Disney is being a bit more decisive, knocking MindShare off the pitchlist for its pan-European business (MPG was dropped a while back). ZenithOptimedia and Carat go forward.
St Luke's, Adam & Eve, Hooper Galton and Beechwood are all having a crack at the House of Fraser account.
And finally ... WCRS, M&C Saatchi and CheethambellJWT have all presented their finest ideas to Holland & Barrett. Word has it that the health-food retailer would like another round of pitching. Coming up with a successor to its Kim Wilde-fronted campaign is not a decision that should be taken lightly, it seems.