Pitch update

Kenco's "Mr Makousa" and his intellectually challenged gap year helper are facing the guillotine, which has to be good news for TV viewers.

JWT, the incumbent, seems to be on the back foot, which leaves Euro RSCG in a good position. The random element is the inclusion of Beattie McGuinness Bungay in the pitch.

Rumour has it that Halifax has briefed Agency Assessments to find it a creatively led agency, so expect the likes of Mother, Fallon and Wieden & Kennedy to be approached. Hmmm ... where will that leave the incumbent, Delaney Lund Knox Warren & Partners?

Well, Omnicom has landed on its feet. Normally you get a bit nervous when one of your biggest clients merges with a rival company, but, luckily for Omnicom, it's the incumbent on most of the creative for both Mars and Wrigley, which this week announced a $23 billion merger. Might not be so straightforward for media, which appears to be more of a hotchpotch shared by Publicis Groupe's ZenithOptimedia and WPP's MediaCom.

HP's pan-European direct marketing pitch rumbles on. Rumour has it that Proximity is back in the running, having been trailing the other pitching agencies, DraftFCB and Publicis Dialog. Given that HP has just centralised its above-the-line into Omnicom, things are certainly looking up for Proximity.

The Red Brick Road, Grey, Fallon and WCRS have been shortlisted for the British Heart Foundation's creative, while Arena BLM, PHD and Mediaedge:cia will compete for the media.

And finally ... we predict there are going to be a few high-street banks looking for a new ad strategy given the current financial gloom (Close-Up, page 11). Halifax is just the first. There's nothing like a bit of ambulance-chasing if you're a hungry new-business director.


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