Pitch update

So, Pizza Hut has returned to the bosom of Abbott Mead Vickers BBDO. What's the betting the next campaign will have a celebrity in it? Anyway, AMV feels like a much comfier fit for Pizza Hut than Wieden & Kennedy ever did, so good luck to both parties.

At last, it's out. Campaign has cracked the most cloak-and-dagger of all the AAR's top-secret pitches to date. Yep, the NHS Lottery is looking for an agency, but certainly not any publicity.

Fallon has pulled out of the British Heart Foundation's creative pitch. The agency's decision leaves The Red Brick Road, Grey and WCRS in the running. Media is ongoing between Arena BLM, PHD and Mediaedge:cia.

Well, if it was feeling a little quiet in the world of media pitching, you'll be grateful for Legal & General, which is enlisting no fewer than nine agencies to pitch for its account, even though it spends a mere £3.5 million above the line.

Indeed, the company is holding three separate pitches: full service (to involve Carat, MEC and PHD); digital (with Steak, Harvest and BLM Quantum); and trade (involving Ptarmigan, Just Media and BLM). The complex proceedings are being overseen by creativebrief. Good luck to all involved.

And finally ... do you remember the Bernard Matthews pitch? It kicked off way back in February. Anyway, rumours of the pitch's demise have been hotly disputed by Agency Insight, which is overseeing the pitch process. It transpires that there's a three-strong shortlist preparing their most "bootiful" ideas. Publicis is going up against Hurrell Moseley Dawson & Grimmer and Isobel. Pitches are kicking off now, with a result due, well, eventually.